Branding for medical innovation and transformation event.
50 creative, medical and technological minds collaborate, question, probe and reinvent the way medical innovation is done.
The theme of the hackathon was around the concepts of transformations, technology and fluidity. The key visuals represent fluids in the human body. The colour palette of Gaviscon is enhanced to give it more “digital” feel. The project is comprised of branding, collateral and environmental design.
Client: Reckitt Benckiser, Adpreneurs